What is Google AdWords?
Imagine a scenario in which you able to reach online shoppers the same minute they search for services or products your company is proffering.
Google AdWords can do lots of wonder for you in this scenario. It is an advertising service presented by Google. It enables the advertisers to show the sponsored links (Clickable ads) in the search results of Google. By making use of PPC payment system, the specific advertisers bid on some particular keywords of their interest, for which they desire to show up for in the search results (paid ones). When users all across the globe search those specific keywords, Google displays the ads of advertisers in the search results. Many advertisers pay on PPC basis, i.e., they pay when someone searches and clicks on their ads.
How Google AdWords are Effective?
At present era, we all make use of Google, if we need any specific service or product for ourselves. This is the easiest way to search for any information, product or service. Moreover, we also use it to read reviews about a particular product or company before we purchase something.
Can you guess the name of the most commonly used device to access information on the internet these days? Yes! You are right; it is Smart Phone. As per an estimate, there are around 160 million Smartphone users all across the US. In this scenario, one can easily understand that if the people can’t find your products or services online on Smartphone, it means that you are missing out a vast number of your audiences and ROI.
In this competitive digital world, if you are looking for the ways to maintain a competitive edge, Google AdWords can be one of the most effective marketing techniques in this scenario. Some of its perks are listed below:
- Instant exposure – Can you imagine that your ad starts to appear in the top 5 results on Google instantly? Yes – Google AdWords can do this miracle for you.
- Wider Reach – When the people across the globe search the product or services by your company, Google AdWords assure to show the appropriate and targeted ads to the potential customers timely.
- Geotargeting – Google AdWords assure to let you target the ads to the ideal geographical areas.
- Reporting – The reporting of Google AdWords let you know about the working keywords and also let you know which of the keywords aren’t working the best.
- Budgeting – The last but not the least thing about Google AdWords is that it works the best for all budget types. In this way, one can effectively manage to make out a perfect financial plan.
Does Google AdWords Work?
If you need to know that the Google AdWords is perfect and practical for your business or not, you need first to understand the goals of your business thoroughly. For instance, if you aim to boost up conversions from your company’s website, it may be the perfect option for you.
Your company needs, as well as its goals, determine the effectiveness of Google AdWords campaign. If you are looking forward to the ways to determine your success in this regard, following are the factors that can aid you to achieve the purpose:
- The competitiveness of the keywords you are bidding.
- If the keywords you are bidding on leading to conversions effectively for your business.
- Your ads quality and call to actions.
- The money you are spending as well as the strategies for bidding.
- Your website quality as well as the landing pages being directed by your ads.